Media Release: November 1, 2018
Foxtel Movies and Cadbury
join forces to bring Australians closer together
To view Cadbury ‘Early Christmas’ Connected Moment click here
Foxtel Movies and Cadbury today announced a major new partnership that will bring the connection, excitement and emotion back to in-home movie nights for all Australians – creating a sense of togetherness through the magic of film.
The new twelve-month partnership between Foxtel and Cadbury will use the magic of film and the deliciousness of chocolate to deliver an enhanced in-home movie experience for Australians. A first for both companies, the new campaigns reflect Cadbury’s brand identity ‘there’s a glass and a half in everyone’, and shines a light on moments of connection that bring people closer together, while enjoying Foxtel Movies.
Foxtel will integrate Cadbury across a selection of its 10 dedicated movie channels – Premiere, Romance, Action, Comedy, Thriller, Greats, Masterpiece and More Movies – along with popular pop-up channels and presence on Foxtel’s On Demand movie offering FoxFlicks which delivers over 1,000 premium titles from major Hollywood studios.
At the heart of the partnership is a series of six seasonal ‘epic movie moments’, shot exclusively for Cadbury through the lens of a traditional Australian family. The spots demonstrate how Foxtel’s premium movie offering and Cadbury – the nation’s most loved chocolate brand – can forge moments of true connection. This campaign will be supported by themed programming, integrated content, promotions and events – all designed to entertain and generously give back to Foxtel’s valued customers. The spots were produced in collaboration with Foxtel’s in-house agency.
Ross Crowley, Foxtel’s Director of Content said, “Foxtel is the premium movie destination for Australians and we are proud to partner with the nation’s most loved chocolate, Cadbury. Our aim is to further enhance the enjoyment of our subscribers with our Movie Pack and we look forward to working with the Cadbury team on this exciting new initiative that is a perfect mix for movies and chocolate lovers.”
Paul Chatfield, Cadbury/Mondelez International ANZ Director of Marketing (Chocolate), “We’re proud to partner with Foxtel Movies, particularly as they continue to build and expand their extensive film offering for their subscribers. This partnership will continue to show how Cadbury can inspire genuine moments of generosity, affection and connection between Australians in everyday life – by sharing epic movie moments together.”
Foxtel Movies content is available in HD to Foxtel Movies and Foxtel Platinum subscribers On Demand – with FoxFlicks accessible in HD on internet connected iQ3 and iQ4 boxes – across Foxtel Go and devices.