Brad's Blog

Foxtel GO to be the go-to mobile app for all Foxtel customers and their families

Media Release: Monday, 16 September 2019

Foxtel GO to be the go-to mobile app for all Foxtel customers and their families

Foxtel today announced it will focus on its Foxtel GO mobile app to provide a simplified experience for Foxtel and Foxtel Now customers and their families who use their mobile phone or tablet to enjoy the best of TV and on demand, all in one place.

Foxtel Chief Product and Strategy Officer Alice Mascia said: “We have been investing in the Foxtel GO app to provide all our customers with the best of TV and on demand on their mobile device.

“By focussing on one app, we will also add more value for Foxtel Now customers by providing access to popular features and support from Foxtel GO that were previously unavailable on the Foxtel Now app.

“These features include a preview screen to watch show trailers, an expanded Kids homepage and support for Android 10 and iOS 13, providing them with an even better mobile experience.”

Key Points
· From 17 September, Foxtel Now customers previously using the Foxtel Now mobile app, will be directed to download the Foxtel GO app via Apple’s App Store for iPhones and iPads or Google Play for Android smartphones and tablets.
· For customers using Chrome or Safari browsers on their PC or laptop, Foxtel can be watched at watch.foxtel.com.au.
· Foxtel GO is available for all Foxtel and Foxtel Now customers as part of their subscription, at no extra charge.
· Customers can register Foxtel GO on multiple devices and watch it on two screens at the same time, meaning more access to Foxtel for every corner of the household.
· New Foxtel customers can be up and running in Foxtel GO as soon as they sign up, without the need to wait for their main service to be installed.
· From 17 September, customers using the Foxtel Kids app will also be directed to download the Foxtel GO app which features a dedicated kids’ homepage including Parental Control options ahead of the retirement of the Foxtel Kids app in January.

Ms Mascia added: “Foxtel GO means Foxtel customers and their families never need to miss out on big sporting moments or new drama, anytime, anywhere when they’re

away from the big screen or away from home

-Brad

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Foxtel overhauls entertainment line-up with four exclusive new FOX-branded channels and Lifestyle refresh

Media Release: Tuesday, 10 September, 2019

Foxtel overhauls entertainment line-up with four exclusive new FOX-branded channels and Lifestyle refresh

Foxtel today announced the most significant overhaul of its entertainment TV channel line-up in a decade with the introduction of four new and exclusive FOX-branded channels and a wholesale repositioning and refresh of its popular Lifestyle franchise.

The channel changes across entertainment and lifestyle are a further step by Foxtel in providing its customers the best of TV and on demand all in one place, at the best value.

Entertainment Channels

From 7 November, Foxtel customers will enjoy four new and exclusive FOX-branded entertainment channels FOX ONE, FOX FUNNY, FOX HITS and FOX CRIME in addition to existing FOX-branded entertainment channels FOX SHOWCASE, FOX8 and FOX CLASSICS, together with Foxtel’s FOX branded sports channels.

Foxtel CEO Patrick Delany said: “FOX is a breakthrough global entertainment brand known for surprising and shaking things up. These new FOX-branded TV channels allow us to take control of our entertainment programming based on bold channel personalities that keep things fresh and aligned to what our customers want from us. They will also deliver great outcomes for our advertisers.

“The channels are unapologetically and unmistakably Foxtel. They are exclusive to us and make it even easier for our customers to access our huge range of television, from the latest international and local drama series to the most popular crime and comedies.

“They add to our existing flagship FOX-branded channels and will be home to thousands of hours of the best live and on demand TV. There is no other collection of channel brands like it on Australian television or streaming platforms.”

· FOX ONE will be a new flagship channel along-side FOX SHOWCASE AND FOX8 and home to the latest premium US network and cable series and contemporary hits including Ballers, Chicago Fire and Mayans M.C. and new season premieres including Prodigal Son, legal drama All Rise and the explosive War of the Worlds.
· FOX FUNNY will showcase the latest contemporary comedy including The Big Bang Theory, Modern Family, The Office, 30 Rock and How I Met Your Mother.
· FOX HITS is a new comedy channel that will deliver classic comedy favourites from the 80s and 90s such as Friends, Will and Grace, Frasier and Malcolm in the Middle.
· FOX CRIME is a new channel featuring the best crime series on television including NCIS, Criminal Minds, CSI and Bones.

Foxtel Lifestyle Group

The Foxtel Lifestyle Group, which recently came under the control of Wendy Moore who joined Foxtel this year from Pacific Magazines, has undergone a brand revision and revitalisation which now also includes Foxtel’s Arena channel which has been repositioned and refreshed.

Mr Delany said: “Our female audiences are incredibly important and this wholesale revision and revitalisation of the Lifestyle Group doubles-down on delivering more value through relevant and contemporary programming for Australian women and their families.

“We know that seeing your own lives and dreams beam directly to your home is a powerful motivator. Our Lifestyle channels have built a strong emotional connection with women by inspiring them with what’s on-trend and what’s possible.

“We know however that life is about the perfect mixture of sugar and spice. Part of viewer enjoyment and well-being involves indulging their guilty pleasures.

“This is where the repositioning and refresh of the Arena channel fits in as the home of risqué reality, glamour and salacious gossip and drama. This will see the channel air a fresh, new series of Australia’s Real Housewives of Melbourne in 2020.”

From 25 September, Foxtel’s Lifestyle channels will see a brand revision and revitalisation to align with the lives and aspirations of contemporary Australian women. The refresh will be accompanied by the arrival of the new Foxtel Original series, Find Me a Beach House and the return of Lifestyle favourites, Love It or List It Australia and The Great Australian Bake Off.

· Lifestyle bringing local and international experts into Australian homes including Selling Houses Australia, Grand Designs Australia, Love It or List It Australia and new series Find Me a Beach House starring Deborah Hutton.
· Lifestyle Food celebrating the variety and cultural beauty of food including The Great Australian Bake Off, Masterchef UK and Hell’s Kitchen.
· Lifestyle Home, the ultimate destination for 24/7 home and property entertainment including Love It or List It, A Place in The Sun and Coast v Country.
· Arena, the home of guilty pleasures, glamour and fame featuring The Real Housewives franchise, Project Runway and Vanderpump Rules.

The channel changes follow yesterday’s announcement that the BBC’s new premium factual channel BBC Earth will launch on Foxtel on 10 October, bringing viewers incredible stories about the world around us including four of Sir David Attenborough’s biggest titles – Blue Planet II, Planet Earth II, Frozen Planet and The Hunt. BBC Earth will replace the existing channel BBC Knowledge and will include a significant increase in on demand programming.
-Brad