Micron appoints Dicker Data as new Australian distributor

SYDNEY, 8 August 2018 – Micron Technology has announced Dicker Data as the newest member of their Australian distributor network, and that they will distribute Micron consumer products including the full range of Crucial® SSDs and DRAM memory, along with Ballistix® high-performance gaming memory. The new affiliation starts as Dicker Data announces its new eSports category, which it formed to specifically target the growing gaming market in Australia.

The news was announced to the ASX this morning.

Micron Technology’s Senior Marketing Manager in APJ for Crucial and Ballistix Products, Mathew Luu said, “Micron has developed a strong following for our Crucial and Ballistix brands since they were introduced to the Australian market seven years ago. By working closely with Dicker Data, we’ll be able to strengthen our distribution model and elevate our growth across corporate, government, channel, and gaming businesses.”

Chairman and CEO of Dicker Data Limited, David Dicker, added, “I’m pleased to announce our new agreement with Micron. Micron are one of the world’s only few remaining manufacturers of memory products that service everything from the enterprise to the SMB and personal gaming markets. The addition of their products will further bolster our enterprise and mid-market product portfolio, whilst also assisting with our efforts to grow our presence in the eSports market.”

Ballistix® Sport AT gaming memory

Dicker Data will sell and distribute Micron, Crucial, and Ballistix products via its network of over 5,500 reseller partners throughout Australia, covering all of the market segments and verticals the company deals in.

Picture credits
The recently launched Ballistix® Sport AT gaming memory

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