Today, at a special celebration event, Foxtel launched a new look and new strategy designed to pronounce that Foxtel is for everyone. Regardless of genre, budget or personal circumstance, Foxtel has something for every Australian taste.
The event opened with a surprise visit from Lily Sullivan, Madeleine Madden and Ruby Rees, the stars of Foxtel’s upcoming drama Picnic at Hanging Rock, which has just finished shooting, followed by the unveiling of a dramatically different new brand and logo symbolising a major turning point in Foxtel’s delivery of content across multiple touch points.
Foxtel partnered with design business Maud on the creation of its new visual identity, designed to better reflect Foxtel’s more open and inclusive service offering.
As a major part of its new strategy, Foxtel also announced the arrival of a revamped internet delivered TV service, Foxtel Now. Foxtel Now is a new evolution of the Foxtel Play service and features low-priced, flexible bundles coupled with the addition of HD streaming on select devices^, a new user interface and the ability to watch on the big screen via Google Chromecast.
Foxtel CEO Peter Tonagh said, “We believe everyone deserves to experience the world’s best entertainment.
“Foxtel offers award winning home-grown drama, plus the best choice in live sport, new movies, new shows and complete seasons than anyone else in Australia. Unfortunately, not enough Australians are able to enjoy this incredible programming.
“We think it’s time to change that, so we’ve taken some big steps to diversify our service to offer the biggest, most affordable, range of options for everyone.
“From tomorrow, all Australians can watch what they want, when they want and where they want at a price that suits them best, from low-price, no-commitment, HD streaming up to a state-of the art viewing experience via our cable and satellite iQ3 set top box.”
Subscribers to Foxtel Now will be able to sign up and enjoy the highly anticipated seventh season of Game of Thrones, in HD, for only $15 per month.
Foxtel also reaffirmed its ongoing commitment to bring the best in local and international programing. Foxtel invests more than $100m each year on original Australian programs, outside news and sport, and its Foxtel Original productions have garnered numerous industry awards in recent years.
Foxtel’s exclusive deal as the Home of HBO guarantees the ongoing broadcast of some of the most highly acclaimed programming ever, including, Westworld, VEEP, Big Little Lies, Girls and Silicon Valley, in addition to Game of Thrones.
Recognising the popularity of on demand viewing, Foxtel has also been continually broadening its Foxtel On Demand library and now hosts a selection of more than 16,000 titles of on demand TV and movie programming with over 1,200 of the hottest movies available, including, in 2017, 98 of the top 100 Box Office movies of 2016. Foxtel’s 20th Century Fox recent-release titles arrive 12 months before Netflix and Stan, including blockbuster movies Eddie The Eagle, X-Men: Apocalypse, Independence Day: Resurgence and Ice Age: Collision Course.
Foxtel Now will initially be available on PC/Mac via the Google Chrome browser, Telstra TV, iOS and Android mobiles and tablets, and Chromecast with additional devices updated in the coming months. Foxtel will also be launching a ‘puck’ device as another streaming option later in the year.
Foxtel Now’s launch features a national marketing campaign conceived with TBWA and co-produced with Foxtel’s in-house team, Felix, and includes a new TVC directed by Joel Kefali from Good Oil.
Foxtel cable and satellite subscribers can sign up for as little as $26* per month on a 12 month plan and will continue to enjoy flexible and mobile access via innovative services like Foxtel Go, Start Over and Look Back.