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Foxtel: ‘I want it all’

Foxtel: ‘I want it all’

· Foxtel is only the place where you can have it all
· New campaign highlights winter sport, epic drama, and movie hits
· Game of Thrones, every footy code, huge blockbusters and more
· View the TVC here

Foxtel this weekend launched a massive new campaign reminding Australia that Foxtel is the only place where you can have it all.

Dubbed, ‘I want it all’, the campaign illustrates Foxtel’s role as an entertainment super aggregator that brings home the world’s most valued entertainment experiences for Australian families.

Foxtel: ‘I want it all’ showcases the upcoming winter of sport including every footy code, AFL, NRL, Super Rugby; plus all the motor sport fans can handle across F1 and Supercars, with many sports set to arrive in 4K.

It also heralds the arrival of the most anticipated season finale in history, Game of Thrones, along with the return of the best series ready to return including season 2 of Big Little Lies, season 2 of Secret City: Under the Eagle and signals a host of new and returning drama coming to Foxtel.

Foxtel has chosen the iconic Queen hit, ‘I want it all’ as the background score, which brings together the spirit of the campaign and celebrates Foxtel as the home of the world’s best sport and entertainment all in one place. The campaign also kicks off as the Oscar nominated Bohemian Rhapsody arrives on the Foxtel Store, alongside fellow Oscar contender A Star is Born, which join more than one thousand of the hottest movies available to stream anytime on FoxFlicks.

Patrick Delany, Foxtel CEO, said, “Winter is coming, and whether you’re a Game of Thrones fan, a footy tragic, or a movie fanatic looking for the latest blockbusters, Foxtel brings it all together and more. We are the home of epic drama, every moment of every winter code and the biggest movie hits of the year, all in one place, and our new campaign is a great reminder for people who shout ‘I want it all and I want it now!’ that they never need to compromise when searching for the best entertainment for their household.”

-Brad

Big audience boost for digital radio stations

Big audience boost for digital radio stations

The number of DAB+ digital radios in Australia increased by more than 930,000 last year, helping to boost average weekly audiences for digital-only radio stations to over two million, according to the latest DAB+ update released by industry body Commercial Radio Australia.

More than 4.21 million people, or 30% of the population aged 10 and over, listened to DAB+ digital radio each week in the five metro capital cities in 2018, up from 3.62 million in 2017.

The commercial radio industry’s digital-only radio stations, which offer alternative formats including chillout music, country, specialist rock, 80s and retail services, reached 1.35 million listeners each week, a 30% jump over the previous year.

CRA chief executive officer Joan Warner said the growth figures were pleasing and would open the way for further commercialisation.
“Digital radio represents one of the growth areas for commercial radio. More listeners are discovering the new stations and more media agencies are including DAB+ as part of their advertising buy,” Ms Warner said.

Consumers need to upgrade their AM/FM radios to DAB+ radios to tune in to the digital-only stations or listen via streaming. The total number of DAB+ radios in Australia, including those in cars, rose to 4.73 million at the end of 2018, a 24% increase from 3.80 million at the end of 2017.

Sixty-five per cent of all new vehicles sold in Australia were factory-fitted with DAB+ radio in 2018.

The latest data, compiled from GfK radio surveys, GfK sales reporting and new vehicle sales data provided by Glass’s Automotive Business Intelligence, shows DAB+ grew strongly last year:

Weekly listeners to DAB+ radio rose 16% to 4.21 million
Commercial digital-only stations gained 315,000 listeners
More than 930,000 DAB+ radios were sold in 2018, including 745,000 in new vehicles
The number of DAB+ portable and home receivers in market totalled 2.56 million at the end of 2018, and the number of vehicles with DAB+ reached 2.17 million.

DAB+ technology offers superior sound quality and up to 30 extra commercial and public radio stations. These include Triple M Aussie, which launched on Australia Day with an all-Australian music format, the Christmas pop-up station Elf Radio, as well as Coles Radio, Triple M Classic Rock, The 80s iHeartRadio, NTS News Talk Sport, Koffee, Easy Hits, Kinderling Kids Radio and KIX Country Music.

For more information on DAB+ visit www.digitalradioplus.com.au.
-Brad

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