MEDIA RELEASE: Monday April 13, 2015
Joanna Lumley stars in new Foxtel Drama Marketing Campaign
Foxtel has launched a new multi-faceted marketing and promotional campaign to highlight the unrivalled drama offering available to subscribers that features much-loved English actress and presenter Joanna Lumley.
In a range of new television commercials, digital executions, print ads and outdoor advertising, Ms Lumley acts out a series of tongue in cheek roles based on the characters from Foxtel’s broad range of local and international drama programs.
Series featured in the campaign include SoHo’s country music drama Nashville; top rating Australian series Wentworth; Julia Louis-Dreyfuss political satire Veep; dramedy Orange Is The New Black; the 1960s advertising industry themed Mad Men; romantic period drama Outlander; and worldwide smash hit Game of Thrones.
Shot exclusively for Foxtel in London by UK agency Brothers and Sisters, the advertising campaign highlights Foxtel’s premium first run drama offering, and the hugely popular Box Sets channel, which features full seasons of Award-winning and reverred drama content from all around the world.
Ed Smith, Foxtel’s Executive Director of Sales and Marketing, said: “Foxtel’s drama offering is so rich, and there is so much on offer for our subscribers at this time of year.
“Joanna has brought her icon status, fabulous style and trademark wit to Foxtel. In this campaign she shares the breadth and depth of our incredible content line-up and our amazing Box Sets service, loaded with every episode of every season of many of the world’s best dramas. What a perfect way to slip into winter.”
Foxtel is home to the best and most talked about drama series on television. In April alone more than 50 hours of first run drama programming will premiere on Foxtel.
SoHo presents the TV Week Logie nominated Australian prison drama Wentworth (Tuesdays at 8.30pm), Outlander (Sundays at 7.30pm), and The Americans (Wednesdays from April 15 at 8.30pm).
showcase, the Home of HBO, is also the home to international phenomenon Game of Thrones, which in an Australian first, airs simultaneously with 170 countries Mondays at 11am. The final season of Golden Globe Award-winning Mad Men currently airs Express from the US on Mondays at 3.30pm as does Emmy-Award winning series Veep (Mondays 7pm).
On June 12, showcase will present the buzzworthy series Orange is the New Black Season 3 as a marathon, premiering same time as the US. The first two seasons of the prison-drama will also air as marathons prior to the season 3 launch.
On Sunday April 19, showcase will present the much anticipated new Australian mini-series Deadline Gallipoli starring Sam Worthington, Hugh Dancy, Ewen Leslie, Joel Jackson, Bryan Brown and Charles Dance.
Deadline Gallipoli explores the Gallipoli legend from the point of view of war correspondents Charles Bean, Ellis Ashmead-Bartlett, Phillip Schuler and Keith Murdoch, who bore witness to the extraordinary events that unfolded one hundred years ago.
FX, home to The Walking Dead, also premieres Kingdom, family drama set against the world of Mixed Martial Arts (MMA) in California starring Nick Jonas on Tuesdays at 9.30pm and from Wednesday, April 22 at 8.30pm will premiere the hit Kevin Bacon series The Following Season 2.
Over the weekend BBC First launched Wolf Hall, the critically acclaimed six-part adaptation of Hilary Mantel’s Booker Prize-winning novels “Wolf Hall” and its sequel “Bring Up The Bodies”. This lavish historical drama continues on Saturdays at 8.30pm, only on BBC First.
Foxtel’s Joanna Lumley led drama campaign will continue over the next three months. The commercials are directed by Peter Lydon for Brothers and Sisters.
-Brad