Media Alert: Thursday, May 12, 2016

Game of Thrones
continues to triumph

Cumulative audience for Game of Thrones season 6 premiere tops 1.2 million

The final numbers are in and history has been made with the premiere episode of Game of Thrones season 6 achieving a landmark 1,224,000 viewers, claiming the biggest audience in Australian Subscription TV history across sport and non-sport programming. The premiere aired on Foxtel’s showcase channel on Monday, April 25.

The cumulative audience comprises live viewing, time-shifted playback and viewing via Foxtel Anytime over the first seven days that follow the initial premiere broadcast.

The initial overnight numbers for episode 1 achieved a total audience of 727,000, 31% larger than season 5, claiming the biggest single day audience in Australian Subscription Television history. At 1,224,000, the cumulative audience for episode 1 maintained the pace and exceeded the season 5 opener’s cumulative audience by 33%.

Additional details for Game of Thrones season 6 premiere:

· US and UK audiences have posted similar audience gains for Game of Thrones but not at the same incredible pace experienced in Australia.
· With over 1.2 million viewers for season 6, the audience is up 33% on season 5 and 7 times that of season 1 (168,000).

Game of Thrones season 6 screens Mondays at 11am AEST (same time as the US) with a primetime encore at 7.30pm AEST, only on showcase.