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Media Release: Monday, September 19 2016

Foxtel launches major brand refresh for Lifestyle

Foxtel today announce it has rolled out a comprehensive rebrand across its Lifestyle portfolio, including Lifestyle, Lifestyle FOOD, Lifestyle HOME and Lifestyle YOU.

Starting today, Lifestyle’s branding will take on a new look and feel designed to ensure that each channel will have its own unique character while maintaining a unified identity under the Lifestyle parent brand.

Hannah Barnes, Foxtel’s General Manager – Lifestyle Group, said, “For 20 years, the Lifestyle Group has been one of the most iconic fixtures for Foxtel. It has delighted Australians with truly immersive and creative programming across Lifestyle HOME, Lifestyle YOU and Lifestyle FOOD, and has brought so much joy to the loyal fans of our shows.

“Today’s rebrand recognises the unique quirks and qualities of each of our shows and brings that joy and colour to life in a fresh new way.

“The new brand refresh will be reflected seamlessly across all platforms and formats, aligning the channel group’s brand identity, promos and off screen and will be supported by a marketing campaign across outdoor, press, online, native advertising, podcasts, radio and a once in a lifetime pop-up restaurant experience to say a big thank you to our subscribers.”
The rebrand comes at a time when a raft of new programming will join the line-up, a series of new program acquisitions and commissions, as well as one major local production every month.

Programs returning to Lifestyle include Season 10 of Selling Houses Australia which will celebrate its milestone 100th episode next year, a 7th Season of Grand Designs Australia, Season 2 of The Great Australian Bake Off and to watch them all, more Gogglebox Australia. New shows include I Own Australia’s Best Home, Deadline Design with Shaynna Blaze, Maggie in Japan and lots more yet to be announced.

The branding work was created by the Lifestyle Group’s in-house creative team; Hannah Barnes (General Manager), Glenn Urquhart (Creative Director), Brigitte Slattery (Head of Marketing), in conjunction with Brandspank NZ, Mindshare and Groove Q.

Click here for a preview of the new trailer that will air on Monday, September 19.

-Brad