Sydney, 29 August2014: SuperCheap Auto is to be the exclusive retailer of Top Gear branded automotive accessories in Australia and New Zealand, BBC Worldwide ANZ has announced.
From today (August 29), Supercheap Auto stores across Australia will feature a unique Top Gear branded in-store display, with a range of gift products available just in time for Father’s Day. New Zealand stores will follow in September.
Products include everything from Top Gear cooler bags, air fresheners and travel mugs to Top Gear multi-tools, torches and iPhone covers with Top Gear tyre tread.
A full range of Top Gear branded automotive accessories will be rolled out in Supercheap Auto stores in 2015.
Elie Mansour, Head of Consumer Products for BBC Worldwide ANZ, said: “As a leader in the automotive product market, Supercheap Auto is the ideal partner for our brand. We’re delighted to offer Top Gear fans a chance to further fuel their passion for the show with a great range of products in stores across Australia and New Zealand.”
Chris Wilesmith, Managing Director of SuperCheap Auto, said: “We are extremely excited to announce our new partnership with BBC Worldwide and are very pleased to have the Top Gear brand available at SuperCheap Auto. Top Gear is a very strong brand and it will be a great extension to our existing range.”
The partnership also means that a special Top Gear Pop-Up Shop will be at this year’s Supercheap Auto Bathurst 1000. V8 fans will be able to get their Top Gear fix with a range of branded merchandise available for purchase at the hugely popular motorsport celebration at Mt Panorama, Bathurst, from October 9-12.