Media Release Monday, June 6, 2016.

Nine today announced the launch of 9Now, its digital video streaming service, on the new Apple TV (fourth generation), along with server-side ad-insertion powered by Brightcove.

9Now on Apple TV will offer both live streaming and video catch-up in a single app, providing viewers with access to live streams of Channel 9, 9Go!, 9Gem and 9Life, along with thousands of hours of catch-up content, including smash hits like The Voice.

“We have listened to the consumer at every stage of 9Now’s development. With over 60 per cent of our 1.2 million 9Now users on iOS, we believe our expansion to Apple TV adds tremendous value to our video offerings and ultimately the consumer experience,” Alex Parsons, Nine’s Chief Digital and Marketing Officer, said.

The launch of 9Now on Apple TV coincides with the introduction of server-side ad-insertion powered by Brightcove’s latest video and advertising delivery platform called Brightcove Once.

The technology delivers advertisers a broadcast-like experience across all of 9Now’s catch-up video inventory, enabling advertisements to be integrated into a single video stream, removing the need for client side ad-calls, and delivering a superior viewing experience.

“With Brightcove Once driving our iOS and Apple TV video content and AppNexus powering our digital display ad-serving, Nine truly offers the most sophisticated advertising platforms in the market,” said Nine’s Chief Sales Officer, Michael Stephenson.

“The latest update to 9Now continues a trend of ad innovation from Nine as we strive to deliver not only the best consumer experience when it comes to our brands and products, but also a world-class client experience.”

9Now’s upgrade to iOS includes AirPlay functionality across all iOS devices.

9Now enables all Australians to live stream and catch up on all their favourite Channel 9, 9Gem, 9Go! and 9Life programs via the web, iOS, Android, Telstra TV, HBBTV and now Apple TV. 9Now will launch on Chromecast, Smart TVs, PlayStation, Xbox and Fetch TV in the near future.